MAIF Group Empowers Decentralized Innovation

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20+

teams onboarded (B2B, Marketing, Digital, HR...)

300

solutions deployed

250+

new partners added to portfolios each year

922

partners with cross-team collaboration (60% of their portfolio)

Company

MAIF

Industry

Insurance

Description

The MAIF group leverages partnerships with innovative startups to power the creation of customer-centric solutions identified and implemented in a decentralized way across its business units.

The stake of MAIF was to set up an innovation environment in a decentralized context. Now with Bloomflow we’re better able to facilitate the sharing of a common framework across business units who have different challenges.

Romain Liberge / Marketing & Design Group Director at MAIF

The Challenge

Duplication of projects due to lack of visibility as innovation happens at the business unit level
Difficulty sharing knowledge and diffusing innovation best practices
No global view or reporting on innovation activities

The Solution

Clear mapping of external partners and global view of innovation across the group
Ability to quickly identify and involve internal experts to qualify potential partners and solutions
Can more easily promote the development of business models committed to positive impact that are identified and tracked through Bloomflow

The Results

20+